Sunday, April 12, 2009

Google Adsense Plus Affiliate Marketing Equals Profits

Have you been wondering what exactly is up with affiliate marketing and Google AdSense? This informative report can give you an insight into everything you've ever wanted to know about making money with affiliate marketing and Google.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

Is everything making sense so far? If not, I'm sure that with just a little more reading, all the facts will fall into place.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Of course, it's impossible to put everything about any subject into just one article. But you can't deny that you've just added to your understanding, and that's time well spent. So now you know a little bit more about affiliate marketing and Google AdSense. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.

Affiliate Marketing Vs. Google Adsense: Let The Battle Begin

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:

Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

· They are perfect for people who run information sites that have no related affiliate product

· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.

· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.

Here are the negatives of affiliate marketing:

· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

How To Promote Affiliate Products On Google Adwords

Google Adwords represents a great way to gain relevant ads into your website. The good thing about it is that it allows you to earn income even if you don’t have any products of your own. The best part? You don’t need to do any of the promotion as all of it is taken care of by Google itself.

How it works

You will firstly need to sign up for one or more affiliate programs and get the respective codes for these. The best option would be to work through a single banner or umbrella which will bring in plenty of affiliate programs all under a single roof. This way you can undertake on selling as many affiliate products as you can and start on the marketing efforts. The good thing about Adwords is that even if you have limited funds you can do well. It’s because Google enables you to plan out your budget and thus keep costs low as you want it. You just need to pay an initial amount which is fairly reasonable. Also, another great thing about Adwords is that you don’t need to do any promotion by yourself. Everything is done by Google. They have their own robust promotional package through which you can easily convince customers to buy your products online.

Getting started

You will need to register for a Google Adwords account. All you need to do is verify your own email ID in order to start churning out ads for the products. You will then receive a confirmation from Google saying your application has been accepted.

Diversification

With Google’s Adwords you will be able to diversify your market base very easily. You can try out different ads as per your interests. You can select ads as per the target market of choice. The ultimate objective of your affiliate program is to get people to click on your affiliate ad link. To do this, you need to ensure that the text on the link does not give away the fact that you’re redirecting clients to another site. You need to camouflage this as effectively as you can.

Budget constraints

With Google’s Adwords it is possible for you to set your initial pricing to as low as even 1 cent for each click. However, this might rob you of sales in the long term. Instead you could opt for pricing packages like 5 or 10 cents for each click. You can even mention the amount you can afford to pay out each day. You can even avail options to restrict your ads click throughs to just 3 per day. When you are starting out it is sensible to start out small. So initially a 2-5 dollar per day is good enough amount.

The implementation

Once you have decided on the pricing and made payment, Google will take over. It will place all of your ads on all relevant search engine results. It will also display these ads on sites which have Adsense. If anyone is searching for EBay, then too your ads will get displayed on the search engines online. The concept of placing your ads under relevant banners and platforms is to get access to warm markets which are already interested in your product. This in turn increases your chances at getting more click throughs and hence more sales.

Pitfalls to avoid

Many novice affiliate marketers have used Google Adwords only to realize that the commission they are earning is far lesser than the amount they have invested. This can be a de-motivating factor for many. Therefore, the best approach is to start out small and then do plenty of research and study as you go along. You also need to learn from the mistakes made by other affiliate marketers. That way you don’t have to reinvent the wheel again.

Visibility

One great thing about using Google’s Adwords to promote your affiliate products, is that it gives you great visibility. You can almost instantly get your affiliate links into Google’s first page. All this without even having your own website! But yes, it can be a little expensive in the beginning. However, like it has been mentioned earlier, it pays to be modest and start out small initially. Supplement your promotional efforts with lots of research.

Wednesday, April 8, 2009

Business Background Check

Background Checks: How They Can Help Better Protect Your Small Business Against Crime

If you run a small business, you've got a lot of worries. Besides all the normal concerns like competition and pricing and location and customer service... now security has become increasingly important. You face the threat of theft, fraud, embezzlement, scams... the list seems almost endless.

When you're in business, you can run up against...

- Suppliers who provide shoddy goods that you don't discover until after you've paid for them
- Customers whose orders you promptly fill but who wiggle out of paying
- Employees who rob you of everything from supplies and equipment to cash and services.

The Federation of Small Business - a British business group reported that over half (58%) of all small businesses in the UK suffered at least one crime during a recent two year period. They concluded:

"Crime, and the fear of crime, can directly impact on day to day business activities. It can damage a business image, resulting in the loss of existing customers and deterioration in the quality and range of services offered by the business, which will limit turnover (profits) and
restrict business development."

When you run a small business, it's up to you to look out for your company. But how?

Background Search Services on the Web Provide an Economical Answer

Many of the problems that small businesses face in trying to deter crime can be helped with information available on the Internet. You can use 21st Century technology to get the better of the crooks and thieves and scam artists.

But if you're not familiar with whats available, you may not realize all the important things you can find out with a good background checking service.

It used to be expensive to check into someone's background to see if they were hiding anything. You had to hire a private detective or pay big bucks to an investigative agency. Not today - not with Internet databases so readily available to us. Some of the services are free. However, a business will benefit most from the more in-depth background checking services.

These higher quality services usually charge a fee to subscribe, but it's smaller than you'd expect - especially considering the volumes and usefulness of the information they provide. A year of service is often less than what you'd pay to bring in lunch for a staff meeting. Plus, the paid services are kept more up-to-date and are typically faster and easier to use.

Sometimes referred to as Internet Detective sites, or Personal Search sites, the website based services give you the low-down on all kinds of formerly-hidden information.

Here are the types of things you can and should be looking into for the protection of your business...

Criminal Background Checks

Any time your business is dealing with someone you don't know, you should run a quick check to see if they have any history of criminal activity. It's very simple to find out about:

- Criminal Records
- FBI Records
- Prison Records
- Sex Offender Status

You have access to their entire criminal history if there is one. With violence in the workplace such a major issue, a simple criminal check can be a very effective way to avoid problems before they happen.

Background Check for Employment (Pre-Employment Screening)

If you've got a small business, you should be pre-screening each person you consider hiring. No matter how professional, or how harmless, they appear.

A small print shop franchise in Florida hired an especially friendly fellow as their bookkeeper after the owner got too busy to handle it himself. The new employee didn't offer much in the way of references but he sounded like he knew what he was doing and - big plus - he agreed to work cheap. The owner figured he would save money hiring the guy. He figured wrong.

The bookkeeper drained more than a hundred thousand dollars out of the company before they found him out. Turned out he'd previously been charged with embezzlement. Something a criminal background check would have quickly turned up.

Background Check Existing Employees - Make it a Condition of Employment

You shouldn't check only new hires. Over time, employees can develop habits and get involved in activities you'd never suspect. So you should regularly check on existing employees. Note: this is something you should get legal advice for - but generally if it's a condition of employment and you let them know in writing, it's not invading privacy. You entrust employees with company funds or materials that can be stolen, or negotiating and purchasing power that can be abused. Keeping an eye on existing employees is just being prudent.

Too many small business owners think of their company as an extension of their family. They don't want to think ill of the people they give jobs to. Truth is, most employees are trustworthy. They just want to do a good job and get paid fairly - but they see you as the boss, not their daddy. Even in real families, the black sheep will have absolutely no conscience about turning your good will to their good fortune. Don't be so kindly that you end up getting taken for everything you own.

Background Check Each Company or Individual You Do Business With

You should investigate every supplier or contractor who serves your business. If the possibility of harm exists, then you need to know if someone you're in business with is likely to harm you. You can check credit, check backgrounds of the owners and managers, check the company itself for any past criminal or questionable activity.

Also check customers if your dealings with them permit. Most non-retail businesses will have the opportunity to look at their customer's backgrounds for any warning signs. Don't get left without payment for your products or services when a quick look up on the computer can resolve questions.

Check both suppliers and customers out. It's just good business.

Real Estate Business Transactions Are Often Easy Targets for Crime

Real Estate often involves significant investment, both initially and over time. Whether you're a landlord or a tenant, you need to check out those with whom you're doing business. Using a background check service, you can:

- Check Credit and determine if Social Security Numbers provided are valid
- Check Tenants for past problems or criminal activity
- Check Landlords for tenant actions against them or other legal problems

Charity and Other Community Support

Businesses frequently get called on to support their community. Charitable organizations often solicit donations, many times in sizable amounts. Before you give money freely to anyone, be sure they're legitimate by running a background check on their organization and the principals involved. Otherwise the help you think you're providing could turn around and hurt your business.

Final Word

Running a small business is more of a challenge today than ever before. Use online database search services to help you protect your business and keep you, your customers and your employees more secure.


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How You Can Make Money JUST By Writing About A Topic You Love! – How Google's AdSense Program Works

In part I of this article, I introduced you to the concept of earning money simply by writing good quality content, and placing ‘pay-per-click’ adverts on your web pages (such as Google’s AdSense program).Let’s take a closer look at Google’s AdSense program...Say you’ve built your own web site and have joined the free 'AdSense' program...------ SIDE NOTE ------Your site will need to be approved by Google AdSense first, so don’t submit your site until you’re sure it’s a good quality site that has at least 20 pages of great content.------ SIDE NOTE ------Once you’re approved, Google gives you a code that you simply cut and paste into your web pages.You can put the code into as many of your web pages as you want but obviously the more pages in which you place the code, the more likely you are to earn *more* money and here's why...Every time a visitor visits a page on which you have pasted your AdSense code a few small text adverts appear (you can choose to have image adverts instead but text adverts seem to get ‘more clicks’ and are less intrusive).Google's clever AdSense technology will automatically display adverts that are relevant to your topic. So if your web site is all about quilting, the adverts will be related to quilting. If it's about parenting, the adverts will be related to parenting, and so on.'Where do these adverts come from?' I hear you ask.Well there are lots of people and businesses out there who want to promote their web sites, products or services, so they pay Google every time someone clicks on their advert.Now here's the good part...If a visitor clicks on any of the Google 'AdSense' adverts on your web page - you get money!This is such an eye-opening way to monetize that I’m going to repeat it:If a visitor just CLICKS on any of the Google AdSense adverts on your web page - GOOGLE PAYS YOU MONEY!!!That's right! The visitor doesn't even need to BUY anything from the advertiser! All they need to do is click on one of the adverts on your web page and Google pays you!So Google's 'AdSense' program means that you really CAN earn money *just by attracting visitors* to your web site. 'MY web site?' I hear you quiver.Yes YOUR web site!Millions of web masters the world over create and run their own web sites. Even high school drop outs can do it - in fact many ARE doing it and are making a good living from it!Heck, even young teenagers are doing it. A 14 year old Canadian girl started her own web site about her family's favorite vacation spot (Anguilla) a couple of years ago. Two years on she now earns thousands of dollars, part of which come from Google's AdSense program!And it's not expensive to run your own web site either. In fact you can do it without spending ANY money whatsoever if you really want to (although there are drawbacks).Google's AdSense is great news for small web site owners - and YOU can become one of them.All you need to do is write content on a topic that you know about and love - whether that's based on experience, hobbies, interests, passions, or on a past job.You know SOMETHING about SOMETHING - everybody does, qualifications or not. And that knowledge and/or passion can attract visitors. And with Google's 'AdSense' program 'visitors'...... means 'clicks'...... means money!N.B. Working from home is a possiblity if you feel well enough and ready enough to do so. But ME/CFS and FMS affects every individual differently. If you are severely affected or have severe brain-fog for example, then working from home probably won't be for you.But if you do feel well enough to work from home, and would like to find out more about the possibility of working from home, see the link below.To find out why running a web site is easier than you might think, click here...And click here to subscribe to the newsletter in which this article was first published!

Getting Paid for Ads on Your Site

The Internet is a major advertising medium – one which continues to grow in importance every day. Most websites post ads of one sort or another. Types range from text ads, to banner ads, to the (often highly annoying) pop-up ads.Like most other web development projects, posting ads to your site – and getting paid for having done so – is as complicated as you want to make it. You can spend hours every day tracking down ads that fit your site's topics and negotiating for compensation. Or, you can spend 15 minutes setting up a Google AdSense account and never worry about it again.AdSense is an automated advertising system. The AdSense spiders crawl your site and analyze its content. Then the program posts ads that relate to your site. The idea is to post ads that are most likely to interest your visitors. If your site provides information about how to play the guitar, AdSense might post ads from guitar manufacturers, sheet music companies, or music teachers. To set up AdSense ads, you need to sign up with Google. They will check your site and confirm that it has acceptable content (no pornography, gambling sites, sites promoting illegal activities, etc. are allowed) and then give you the HTML code to post on your site. Once you set it up, Google will pay you a small amount every time a visitor clicks on an ad posted on your site. Compensation is based on how much the advertiser bids for that ad.You have the option to customize which ads appear on your site, and to block out ads you don't want; it's a good idea to keep an eye on your site's ads for the first few days or weeks and tweak your ad content filter as needed. I once visited a blog which disparaged the fast-food aspects of American culture and AdSense put up an ad for McDonalds franchises on the same page! Funny, but it probably didn't make that webmaster much money on ad click-throughs.You can also choose whether to include text or image ads (or both) and you can customize the ads' appearance by tweaking color, layout, size etc. of the ads. AdSense is not the be-all and end-all of web advertising. It's a great place to get started, since the program requires a minimal amount of time and no money to run on your website. And once you've gotten your feet wet, perhaps you'll be ready to start some ad campaigns of your own!
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